May 13 2008
Do Book Trailers Impact Your Buying Decisions?
There is no denying that we are living in an increasingly visual world. Music is marketed on TV and now writers and publishing houses have taken the concept of the trailer from Hollywood and adapted it to sell books. Book trailers vary in length and quality based on the size of the publisher and the budget for the clip. Trailers can pique interest in certain titles, but do they really make a difference in sales? If you are a writer who has used a trailer, has it made a difference in your sales? If you are a reader, would a slick trailer influence your decision to buy (or not buy) a title? Here is a book trailer for “The Healer’s Garden,” by Nina Pierce. Would this make you buy the book in a way that a blurb wouldn’t, or do you think it’s just a way for writers to reach new potential readers?

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